SANS CAP®

SANS CAP is my answer to the recent branding/blanding controversy in the High-Fashion industry. It's a different take on what branding in the form of logo and mark can mean and how it can end up limiting creativity. SANS CAP includes a manifesto, a CAP SANS type specimen, as well as what a future based on the manifesto could look like.

LGGF Rebranding, Branding Belgium, Fifth Avenue Branding, A-COLD-WALL* Publication, Sans Cap®, Fara Playing Cards, Archetype Variable Typeface