B–Management Coaching & Consulting
B–Management Coaching & Consulting is a consultancy company founded and run by Barbara Baert. She takes a creative and artistic approach to an otherwise somewhat bland business-coaching experience. With the addition of drawing and self expression through unconventional media, the startup was in need of a warm, young but also reliable and professional looking visual identity. These characteristics are reflected in the colour palette, style of illustrations and in the fluid but secure movement in the motion-design. The typography goes from huddled up and dazzed to jazzed and open to take on things as they come — It follows the path of Barbara’s coachees.